TURN UP
THE CULTURE.
Big character. Unmistakable colour. A little Toronto attitude. Step into a world made to stand out.
Every detail
has an attitude.
A closer look at the characters, city scenes and signature colours behind SoSoLoud.
The city
The character
The signature
ROOTED IN
THE CITY.
BUILT TO BE LOUD.
SoSoLoud brings Toronto’s creative energy into its own illustrated universe. Street-level scenes, a character with presence, and a signature that doesn’t blend into the background.
It’s a visual identity with room for art, music and self-expression. You bring the personality. We turn up the colour.
The city
A fictional Toronto streetscape turned all the way up: our character stands down the street, sending luminous sound waves through purple storefronts and shattering windows beneath the CN Tower skyline.
The character
Purple tailoring, an unmistakable afro and oversized sunglasses. A neat beard and moustache give our original character a more mature look, with smoky headphones and a polished finish.
The signature
White script meets vivid green lettering. The original SoSoLoud signature ties the whole illustrated world together.